77" OLED S95H 4K Samsung Vision AI Smart TV (2026)

Highlights

Samsung Vision AI Companion

Ask your companion anything. Samsung Vision AI is here.

Glare Free with Real Black & Real Colour

See real black and real colour perfected by Glare Free

Ultimate Gaming Pack

Unbeatable high performance for the gamer

FloatLayer Design

Seamless fit and floating presence

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20 Years Global No. 1 TV Brand*

*Source: Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Trusted Brands New Zealand 2026 (TV & Home Entertainment)

For more information please visit https://www.trustedbrands.co.nz/#mostTrusted

[Techaeris] Editor's Choice 2026

“still king of the displays" “the OLED to buy”

[AVForums] Highly Recommended Award

"Its performance is marked by superb black levels and excellent retrieval of detail just above black, complemented by superb colour accuracy."

[Sound Advice] 2026 Exceptional

"delivers unprecedented brightness and colour range for an OLED TV, without compromising the inky blacks, pixel-level contrast and wide viewing angles that OLED is famed for."

[Expert Reviews] Best Buy Award - Samsung S95H

“Bold, strangely immersive design” “Fantastic, ultra-bright and colourful pictures” “Stunning gaming display”

[iF DESIGN AWARD] Winner 2026

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Features

The answer to ultimate immersion

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*Source: Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

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Samsung Vision AI

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Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Turn up the volume of the football commentator’s voice’. AI Football Mode Pro automatically increases commentator sound as shown by bigger soundwaves at the front of the TV.²

Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Turn up the volume of the football commentator’s voice’. AI Football Mode Pro automatically increases commentator sound as shown by bigger soundwaves at the front of the TV. Playing video

Feel the stadium roar — AI-powered immersion for football

AI Football Mode Pro

With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimisation delivers richer colours, dynamic contrast and crystal-clear commentary — so you can follow the game's passes and cheers with professional-level clarity. ²

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller Pro shows volume levels for the audio as three separate tracks: Voice, Music, Effect. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Music and Effe⁴

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller Pro shows volume levels for the audio as three separate tracks: Voice, Music, Effect. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Music and Effe Playing video

Separate and control audio layers — voice, music and sound effects — with one command

AI Sound Controller Pro

AI Sound Controller uses AI to analyse real-time audio and separate it into two tracks — voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalised listening experience for TV shows, movies and games. ⁴

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Relax in Cozy, Happy Holiday, Deco, Inspire me. Number of attempts. Nature click. What appeals to you? 3 images, Regenerate, Generate New. Regenerate click. 3 new images. Middle image click. Your generated image has been saved.³

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Relax in Cozy, Happy Holiday, Deco, Inspire me. Number of attempts. Nature click. What appeals to you? 3 images, Regenerate, Generate New. Regenerate click. 3 new images. Middle image click. Your generated image has been saved. Playing video

Make your own mood-matching wallpapers with AI

Generative Wallpaper

With Generative Wallpaper, your TV can create stunning, one-of-a-kind images that reflect the moment and transform the ambiance of your home. Simply choose keywords for the atmosphere you want — whether you are hosting a party, enjoying time with family or relaxing — and let AI work its magic. ³

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Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

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Picture Quality

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Easily spot moving objects and text

AI Motion Enhancer Pro

Powered by the AI Gen3 Processor, AI Motion Enhancer Pro smooths out and sharpens motion, so you can see moving objects and text far more clearly. Live sports and fast-paced action now look ultra-smooth and crystal-clear. ⁹

Image of a little girl kissing a puppy. The NQ4 AI Gen3 Processor processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.¹⁰

Image of a little girl kissing a puppy. The NQ4 AI Gen3 Processor processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. Playing video

Upscale content into a 4K experience with 128 AI neural networks

4K AI Upscaling Pro

Watch your favourite content in more brilliant detail with 4K AI Upscaling Pro. The NQ4 AI Gen3 Processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality. ¹⁰

Layered screens depict Auto HDR Remastering Pro at work. One by one, the picture is improved for vibrant colors, bright highlights and clearer details. The result is a crisp, vivid image of two people rowing out of a cave in a small boat.¹¹

Layered screens depict Auto HDR Remastering Pro at work. One by one, the picture is improved for vibrant colors, bright highlights and clearer details. The result is a crisp, vivid image of two people rowing out of a cave in a small boat. Playing video

See movies and shows in HDR-like brilliance with AI

Auto HDR Remastering Pro

Using AI, Auto HDR Remastering Pro learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality, scene by scene. Now you can enjoy brighter highlights, clearer details and more vibrant colours no matter what you're viewing. ¹¹

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. Playing video

Intelligently enhanced colour expression with AI

Colour Booster Pro

Colour Booster Pro uses AI to recognise each scene and enhance colour expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

Enjoy authentic colour validated by PANTONE, only on Samsung screens

PANTONE Validated

Meet fully authentic colour validated by PANTONE. As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colours and 110 skin tone shades. Enjoy more accurate, comfortable viewing on a ‘PANTONE Validated’ TV. ¹²

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

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Gaming Experience

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Validated by NVIDIA to provide a good variable refresh rate (VRR) experience for tear-free, stutter-free gaming. Technology that reduces screen tearing and stuttering which provides smoother gameplay and enhanced immersion.¹⁵

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.¹⁶

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Gaming Experience

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Two people gaming on a Samsung TV. They switch between various games, including a football game, a racing game and a first-person shooter game. With AI Gaming Optimizer on, the TV automatically detects the type of game being played.¹⁷

Two people gaming on a Samsung TV. They switch between various games, including a football game, a racing game and a first-person shooter game. With AI Gaming Optimizer on, the TV automatically detects the type of game being played. Playing video

Play smarter — perfect settings, every match

AI Gaming Optimiser

Dive straight into the action with AI Gaming Optimiser. Using real‑time screen analysis, it instantly recognises your game’s genre and applies the optimal settings automatically — no menus, no hassle, just seamless, genre‑optimised performance. ¹⁷

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens. ¹⁸

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Sound

More about
Sound

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A dune buggy is making a circular motion on the desert. Object Tracking Sound+ technology is tracking the action of the dune buggy as it moves.¹⁹

A dune buggy is making a circular motion on the desert. Object Tracking Sound+ technology is tracking the action of the dune buggy as it moves. Playing video

Dynamic, realistic sound that follows the action

Object Tracking Sound+

Put yourself in the middle of the action. With 4.2.2.ch speakers, your TV plays powerful audio across its screen. Object Tracking Sound+ enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effect. ¹⁹

Sound optimised and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and balanced tones. Your TV's AI processor recognises different sounds, like dialogue and background music, and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering technology. ²⁰

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clearer dialogue, even in distracting surroundings. Active Voice Amplifier Pro uses AI to isolate voice from ambient noise and background sound within content — then optimizes speech, keeping conversations clear and easy to follow.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.²¹

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience. ²¹

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Design

One UI Tizen

Enjoy 7 years of new TV experiences²⁴

Find world-famous galleries in your TV

Art Store

Art Store gives you access to over 5,000 works from the world's leading museums and artists. Samsung’s art experts curate selections throughout the year, helping you discover pieces that suit each season or moment.²⁵

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One UI Tizen

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Access subscription-free TV. Stream shows and movies you know and love.

Samsung TV Plus

Get access to subscription-free TV and enjoy your favourite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K-content, creators and more, live and on demand. ²⁷

Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates.²⁸

Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates. Playing video

Access useful info throughout the day even when your TV is off

Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it. ²⁸

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing. ²⁹

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SmartThings

More about
SmartThings

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A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.³¹

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV straight from your phone

Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease. ³¹

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play.³²

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play. Playing video

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down. ³²

Your Galaxy media, instantly on the big screen

Storage Share

Enjoy your favourite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless. ³³

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.³⁴

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Save energy use by intelligently analysing your surroundings, behavior and content

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyses usage behaviours to adjust brightness. It analyses content scene by scene to subtly adjust brightness and help save energy consumption where possible. ³⁴

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment. ³⁵

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Sustainability

Designed for everyone, accessible to all

Audio Phone Number

Easily access contact info with Audio Phone Number. This feature recognises phone numbers shown during home shopping broadcasts and reads them aloud, helping viewers with low vision place orders with greater ease.

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Audio Subtitles

Audio Subtitles recognises subtitles and reads them aloud, improving the accessibility of your content. It doesn’t just enhance your entertainment but also makes it more inclusive, especially for viewers with different visual abilities.

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